Marketing for Sub-Contractors: Big Ideas for Small Business

Landscaping Contractor photo picture pics imageAs a subcontractor you can have the freedom to choose who your clients are and when you will do the work. But having the skills to do the job just isn’t enough. If potential clients don’t know about the services you offer and why they should hire you over someone else, your business won’t go very far. Marketing yourself can make all the difference in landing job opportunities.

The Power of the Internet

More and more customers are turning to the Web to help them hire professionals. Having a website will enable them to find you in their search. Having an attractive, well-designed website full of pertinent information can elevate you above your competitors. You’ll want to include contact information on your site, as well as a description of your services. Customers will also be interested in samples of your work, so provide good photos of projects you’re proud of. Before-and-after shots often impress potential clients. You can also include testimonials from previous customers; these add credibility to the claims you make regarding your skills and services.

Marketing with DVD’s

Compile a DVD of information about your company, and give copies to potential clients. Your DVD might have information similar to your website, but you do have more space to play with. Maybe you’d like to add extra photos, informative articles, or a more detailed company history. DVD’s are easy to duplicate, easy to carry, and you can distribute them apart from the Internet.

Harnessing Social Media

Social media can mean tons of free advertising for you. You can use platforms such as Facebook and Twitter to interact with a potential client base. You can create accounts specifically for your business, and post only business-related information. But even in your tweets or posts to personal friends, it’s perfectly normal to mention your work sometimes. After all, that’s where you spend a large portion of your time. So keep your friends updated on your projects, and post some pictures of your work along with your vacation or Halloween photos. After your friends see what you do, they just might recommend your services to other people they know.

Email and Snail Mail Lists

Maintain a customer database with contact information, and use email and traditional mailings occasionally to touch base with them. Sometimes this is all that previous or potential customers need to encourage them to move forward with their next project—and to hire you to do it. Even if you don’t receive a direct response from them, reminding them occasionally that you’re interested in their business may help them make that choice later on.

Be Ready

You never know when or where your next business opportunity will happen, so always be ready to greet it. Maintain a professional appearance, especially if you’re wearing a company shirt or uniform; your grooming will reflect on your company. If you have a company car sporting the name of your business—another handy advertising method—keep it looking good. Make sure you always have business cards and brochures on hand; they’re easy to hand out to people you meet. No matter which methods you choose, being prepared to handle the wave of new business you’ll attract will require your company computers to be operating at their fastest speeds. Contact your local provider to make sure you’re broadband connection works at the speed of today’s business world.

Tony Alvarez is a computer tech and writes for broadbandcomparison.org, a site where you can see cheap mobile broadband data and consider how relevant cheap broadband may be for your business.

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